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Aly Agoff is a
product designer.


Her skills range across User Experience, Visual Design, Strategy, and Growth. 


She just started as the Lead (and first!) Designer for
Phrase Health. At Phrase, she's working on data analytics and collaboration tools to empower healthcare teams to provide better quality care.

Although she is not looking for new full-time
opportunities, feel free to get in touch about potential future collaborations.



Financial Planning

With plenty of data curiosity, build out a roadmap to test our hypothesis, iterating on experiences that move our company metrics.

Develop functionality for users to tell us about their financial lives, so we can offer improved financial advice. Designed an affordability system to support users in making trade offs.

Lead Designer for feature UX & UI, as well as landing page design

2016 Rebrand & Website Redesign

Repositioned brand to reflect the values of the user. New website with new visual design system.



E-commerce holiday shop design. Persona based rebrand and landing page redesign.



Beta app design


Feature design, branding update and website redesign


Growth Design, 3 month contract

Craft Inc

Product Design Agency, 3 month contract working on Brightcove new feature onboarding


Children's shoe e-commerce app, UX and design strategy

Goals and Guides

All Videos
Wealthfront Retirement Planning
Wealthfront Home Buyers Guide
Wealthfront Home Buying goal
Wealthfront's Guide to Financial Health

A sneak peak at a some of the UX and Content work I have lead at Wealthfront

Workwhile Beta App Design

Lead the first app design of a new startup that connects hourly workers with jobs that work with their schedule

Owler Brand Update

Keeping their core brand color in tact, how could we elevate the visual expression and modernize their brand?

A sampling across projects