In depth user research guided this re-design of the mobile website, aimed at reducing churn.
OWLER PRODUCT REDESIGN
Iterated on and improved product with user testing and growth experiments
BRAND & SITE
Lead Designer, 2016
Partnered with consults to reposition brand to reflect the values of the user. New website with new visual system.
PHRASE HEALTH PRODUCT REDESIGN
Visual and usability improvements
AURIT MEDIATION REBRAND AND WEBSITE REDESIGN
Content design, copywriting, brand strategy, visual design - the whole kit and caboodle! Being developed now, site coming soon.
BRIT+CO x ETSY
HOLIDAY SHOP DESIGN
Crafted a re-usable
Brand strategy, visual design, value prop validation, content strategy, marketing, email, landing pages, and product merchandising.
End to end design process —
user research and testing, roadmapping, strategy, prototyping, UX/UI, experimentation, etc
A curiosity for data and an eye for ensuring business success via customer success.
Aly is currently working at Phrase Health, offering tools to help healthcare teams drive data driven, quality care.
She is passionate about iterating on experiences that drive business growth through customer value. Previously she was at Wealthfront, in addition to freelance with Linkedin, Brit+Co, Owler, Jenzy, WorkWhile, and Aurit Mediation.