BRIT+CO
WEBSITE REDESIGN
Lead Designer
In depth user research guided this re-design of the mobile website, aimed at reducing churn.
WEALTHFRONT
FINANCIAL PLANNING APP
Developed an affordability system that helped users understand how achievable their goals were and how they fit within the big picture.
OWLER PRODUCT REDESIGN
Iterated on and improved product with user testing and growth experiments
WEALTHFRONT
BRAND & SITE
REDESIGN
Lead Designer, 2016
Partnered with consults to reposition brand to reflect the values of the user. New website with new visual system.
PHRASE HEALTH REBRAND
Lead Designer
Set foundation for a modern and friendly look, feel, and tone of the company. Done in 3 months. Check it out!
Case study coming soon
PHRASE HEALTH PRODUCT REDESIGN
Lead Designer
Visual and usability improvements
Presented at FinTech Devs & PMs meet up
GUIDE TO
FINANCIAL
HEALTH
A guide design to answer most commonly asked questions about the basics of financial health.
AURIT MEDIATION REBRAND AND WEBSITE REDESIGN
Content design, copywriting, brand strategy, visual design - the whole kit and caboodle! Being developed now, site coming soon.
TECH WORKER'S GUIDE TO EQUITY
Lead Designer
Breaking down the complex topic of equity into a consolidated guide.
BRIT+CO x ETSY
HOLIDAY SHOP DESIGN
Crafted a re-usable
e-commerce experience
THE HOME BUYER'S GUIDE
Inspired by user feedback during the product development cycle, partnered with marketing to develop a home buyers guide.
WORKWHILE APP DESIGN
Freelance work, worked with founders on first versions of the application. See it in the appstore!
WORKWHILE DESKTOP APP
Freelance work, worked with founders on first versions of the application. See it in the appstore!
BRAND
Brand strategy, visual design, value prop validation, content strategy, marketing, email, landing pages, and product merchandising.
PRODUCT
End to end design process —
user research and testing, roadmapping, strategy, prototyping, UX/UI, experimentation, etc
GROWTH
A curiosity for data and an eye for ensuring business success via customer success.
Aly is currently working at Phrase Health, offering tools to help healthcare teams drive data driven, quality care.
She is passionate about iterating on experiences that drive business growth through customer value. Previously she was at Wealthfront, in addition to freelance with Linkedin, Brit+Co, Owler, Jenzy, WorkWhile, and Aurit Mediation.