Aly Agoff

PRODUCT DESIGNER

BRIT+CO
WEBSITE REDESIGN

Lead Designer 

In depth user research guided this re-design of the mobile website, aimed at reducing churn.

WEALTHFRONT
FINANCIAL PLANNING APP

Developed an affordability system that helped users understand how achievable their goals were and how they fit within the big picture.

Check it out

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OWLER PRODUCT REDESIGN

Iterated on and improved product with user testing and growth experiments

WEALTHFRONT
BRAND & SITE
REDESIGN

Lead Designer, 2016

Partnered with consults to reposition brand to reflect the values of the user. New website with new visual system.

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PHRASE HEALTH REBRAND

Lead Designer

Set foundation for a modern and friendly look, feel, and tone of the company. Done in 3 months. Check it out!

Case study coming soon

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ARTICLE

4 tips for becoming a more effective product designer

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PHRASE HEALTH PRODUCT REDESIGN

Lead Designer

Visual and usability improvements

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ARTICLE

The 30-10-3 Rule: Designing content for scannability

Presented at FinTech Devs & PMs meet up

Watch the video 

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GUIDE TO 
FINANCIAL
HEALTH

A guide design to answer most commonly asked questions about the basics of financial health.

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AURIT MEDIATION REBRAND AND WEBSITE REDESIGN

Content design, copywriting, brand strategy, visual design - the whole kit and caboodle! Being developed now, site coming soon.

TECH WORKER'S GUIDE TO EQUITY

Lead Designer 

Breaking down the complex topic of equity into a consolidated guide.

BRIT+CO x ETSY
HOLIDAY SHOP DESIGN

Crafted a re-usable
e-commerce experience

THE HOME BUYER'S GUIDE

Inspired by user feedback during the product development cycle, partnered with marketing to develop a home buyers guide.

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WORKWHILE APP DESIGN

Freelance work, worked with founders on first versions of the application. See it in the appstore!

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WORKWHILE DESKTOP APP

Freelance work, worked with founders on first versions of the application. See it in the appstore!

BRAND

Brand strategy, visual design, value prop validation, content strategy, marketing, email, landing pages, and product merchandising.

PRODUCT

End to end design process —
user research and testing,  roadmapping, strategy, prototyping, UX/UI, experimentation, etc

GROWTH

A curiosity for data and an eye for ensuring business success via customer success. 

Aly is currently working at Phrase Health, offering tools to help healthcare teams drive data driven, quality care.

 

She is passionate about iterating on experiences that drive business growth through customer value. Previously she was at Wealthfront, in addition to freelance with Linkedin, Brit+Co, Owler, Jenzy, WorkWhile, and Aurit Mediation.

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