Aly Agoff
Howdy! I'm a Full Stack Designer
A Product Designer that spikes in Brand and Growth design, I'm passionate about driving business outcomes by providing value to the end user.
Currently, I'm launching a mobile app and building rigor around customer insight as Director of Design at True Link Financial
Previously: Wealthfront, Phrase Health
Freelance: Linkedin, Lovewick, Brit+Co, Owler, Workwhile, Singularity Energy
True Link Financial Highlights
Mobile App
From 0 to 1, launched True Link's MVP mobile experience for our family administrators in fall 2022
Dashboard Redesign
Vision prototype and research lead to redesign of a core dashboard,
increasing satisfaction and improving demos for a strategic priority segment
Mobile Responsive Sign Up
Increased conversion, from sign up to completing a card order,
among family admins by 70% with a sign up flow redesign
Reporting Center
Address a top feature request around a core job to be done, reporting,
resulting in a 60% increase in usage by enterprise customers
Rebrand and Website Redesign
Lead design, research, and project management of a rebrand and redesign. Goal of refreshing our brand expression to modernize and better reflect our brand values and customer insight
Wealthfront
Financial Planning
Overall several years, launched the first version of goals (0 to 1) and evolved to build a system of measuring affordability and empowering the user to make informed trade-offs
Singularity Energy
Prototype for Customer Development
Rapid prototyping for a freelance client, including the following functionality to test with pilot customers: Real-time and Historical Carbon Tracking, Scenario-Planning, Goal-setting, and Recommendations of Strategies to Reduce Footprint
Lovewick
Increasing Stickiness
Working with the founder of this relationship app to design experiments to increase desired user behaviors, increasing app stickiness. After iterations on onboarding, the addition of new features, and usability improvements, engagement grew from 2-3 to 4 sessions per month on average - meeting the fundraising goal of weekly engagement
Get in touch
If you've made it this far, you might be interested in hearing more about one or more of these projects. Reach me at alyagoff@gmail.com to chat design!